• Theme: Charting the Future of AX Ecosystems and AI-Driven E-Commerce 

• Venue: Science and Technology Convention Center, Seoul, Korea

• Date: May 27-29, 2026

 

We cordially invite submissions to the 27th International Conference on Electronic Commerce (ICEC 2026), to be held at Science and Technology Convention Center, Seoul, Korea, from May 27 to 29, 2026, in collaboration with the Korea Society of IT Services(KITS) and the Korea Intelligent Information Systems Society (KIISS).

Since its inception in 1998, ICEC has earned global recognition as a premier venue for exploring the intersection of information technology and management in electronic commerce. Past conferences have been held in diverse locations including China, South Korea, Austria, the United States, the Netherlands, Singapore, and the United Kingdom.

The theme of ICEC 2026 is “Charting the Future of AX Ecosystems and AI-Driven E-Commerce”. We welcome original research papers offering novel insights into the theory, design, development, evaluation, and application of electronic commerce systems. Submissions may include completed research papers as well as research-in-progress papers (extended abstracts) that present promising early-stage ideas.

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Suggested Topics (including but not limited to):

• AI-Enabled Customer Experience: Integration of AI tools—such as chatbots, virtual assistants, and recommendation systems—to enhance engagement and personalize the shopping journey.

• AI-Driven Supply Chain Optimization: Use of advanced algorithms and machine learning to improve inventory control, demand forecasting, and logistics efficiency.

• Ethical Challenges in AI Commerce: Exploring critical issues such as data privacy, algorithmic bias, transparency, trust, security, and the impact of AI on employment.

• AI-Powered Marketing Strategies: Applications of AI for hyper-personalized advertising, real-time customer insights, and tailored content delivery.

• Future Prospects of AI in E-Commerce: Investigation of emerging trends, opportunities, and risks associated with AI technologies including NLP, computer vision, and predictive analytics.

• AX (Artificial Intelligence Transformation) in E-Commerce: Examination of AI as a transformative force redefining all stages of the e-commerce value chain.

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Important Dates

• Paper Submission Deadline: February 28, 2026

• Conference Dates: May 27-29, 2026

• Venue: Science and Technology Convention Center (https://www.stcenter.or.kr/)
  Address: 7-22 Tehran-ro Gangnam-gu, Seoul, 06130, South Korea

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Conference Organizers

• International Center for Electronic Commerce (ICEC) – https://icec.net

• Korea Society of IT Services (KITS) - https://www.itservice.or.kr/

• Korea Intelligent Information Systems Society (KIISS) – https://kiiss.or.kr

 

Honorary Chair

• Jae Kyu Lee – Chair Professor, School of Management, Xi’an Jiaotong University, and Professor Emeritus at KAIST (jklee@kaist.ac.kr)

 

Conference Chairs

• Gyoo Gun Lim – President, ICEC Center; Professor and Dean,  School of Business, Hanyang University, Seoul, Korea (gglim@hanyang.ac.kr)

• Sungbum Park - Professor, Hoseo University, President-Elect, KTIS 2026 (parksb@hoseo.edu)

• Hyung Yong Lee – Professor and Dean, School of Business, Hansung University, Seoul, Korea; President-Elect, KIISS 2026 (leemit@hansung.ac.kr)

• Patrick Chau - Provost and Chair Professor, Beijing Normal - Hong Kong Baptist University; Former AIS President and Former Editor-in-Chief of Information and Management (patrickchau@uic.edu.cn)

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Program Chair

• Sung Byung Yang – Professor, School of Management, Kyunghee University, Seoul, Korea (sbyang@khu.ac.kr)

• Kai Li - Conference Chair, ICEC 2025 in Tianjin; Professor, Nankai University, Tianjin, China (likai@nankai.edu.cn)

• Jee Hae Lim - Distinguished Professor, College of Business, University of Hawaii, Manoa, USA (jeehae@hawaii.edu)

• Sunghan Ryu - Professor, University of Nottingham, Ningbo, China
  (Sunghan.Ryu@nottingham.edu.cn)

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Organizing Chair

• Jaewon Choi  - Professor, Department of Business Administration, Soon Chun Hyang University, Seoul, Korea (jaewonchoi@sch.ac.kr)

• Jumin Lee – Professor, Kyunghee Cyber University, Seoul, Korea (juminlee@khcu.ac.kr)

• Xiaosong Wu - Professor, Beijing Normal University, Zhuhai, China (wuxiaosong@bnu.edu.cn)

• Young Hoon Chang - Professor, University of Nottingham, Ningbo, China
  (younghoon.chang@nottingham.edu.cn)

 

Special Issue Chair

• Jee Hae Lim - Distinguished Professor, University of Hawaii, Manoa, USA (jeehae@hawaii.edu)

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​​​​Conference Organizers

• International Center for Electronic Commerce (ICEC) – https://icec.net

• The Korea Society of IT Services (KITS) - https://www.itservice.or.kr

• Korea Intelligent Information Systems Society (KIISS) – https://kiiss.or.kr

 

Conference Venue

Science and Technology Convention Center (https://www.stcenter.or.kr)
Address: 7-22 Tehran-ro Gangnam-gu, Seoul, 06130, South Korea

 

Conference Secretariat

• Jae Ik Ahn – ICEC Center(contact@icec.net)

• Chung Hwan Oh - Korea Society of IT Services (office@itservice.or.kr)

• Jae Jun Lee – Korea Intelligent Information Systems Society (office@kiiss.or.kr)

 

ICEC Steering Committee

• Jae Kyu Lee (Founder, ICEC Center & Conference)

• Gyoo Gun Lim (President, ICEC Center)

• Shan Liu (Conference Chair, ICEC 2023 at Xi’an; Director, ICEC Center China)

• Patrick Chau (Forthcoming Conference Chair, ICEC2028)

• Han Zhang (Editor-in-Chief Information and Management, Dean and Chair Professor, School of Business, Hong Kong Baptist University, Professor in Georgia Institute of Technology; Founder of CSWIM) 

• Victoria Yoon (Editor-in-Chief, Decision Support Systems, Virginia Commonwealth University)

• Ju Yong Kang (Conference Chair, ICEC 2023/2024 in Korea; Professor and Dean of Ajou University)

• Suhn Beom Kwon (Director of ICEC Center; Professor, Kookmin University)

• Kyoung Jun Lee (Former President, ICEC Center; Professor, Kyung Hee University)

• Qi Li (Conference Chair, ICEC 2005 and ICEC 2019; Professor, Xi'an Jiaotong University)

• Zhangxi Lin (Program Chairs, ICEC; Professor, Texas Tech University, USA)

• Robert Kauffman (Former Editor-in-Chief, ECRA; Professor, Copenhagen Business School)

• Norman Sadeh (Conference Chair, ICEC 2003; Professor, Carnegie Mellon University)

• Sung Byung Yang (Program Chair, ICEC 2016 and 2025; Professor, Kyung Hee University)

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ICEC Special Issue Coordinators

• Taeho Hong (Coordinating Chair; Professor, Pusan National University)

• Mou Jian (Professor, Pusan National University)

• Dan J. Kim (Professor, University of North Texas, Dallas, USA)

• Jee Hae Lim (Professor, University of Hawaii, Manoa, USA)

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Publication Policy

All submitted papers will undergo a double-blind peer review. Accepted papers must be presented at the conference and will be eligible for best paper awards. Selected papers will be invited to special issues of partnering journals.

ICEC does not claim copyright for accepted papers published in its proceedings, thereby allowing authors to submit revised versions to journals without conflict.

For details of the conference (ICEC 2026), please visit: https://icec.net

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Download CFP

ICEC2026_CFP.docx