International Conference on Electronic Commerce '98 

PL1

APRIL 8 (WED.)

09:00

~

09:45

The XML Revolution: Making the Web Accessible to Computers

Jay M. Tenenbaum (CNgroup, USA)

Today's Web provides people with unprecedented access to online information and services. However, because the information is unstructured, computers cannot readily understand it. This limitation helps explain why search engines and automated shopping agents don't work very well.

 Tomorrow's Web will provide information and services in a structured form that is readily accessible to both people and computers. For Internet commerce, this means standard documents for describing things like products, airline schedules, stock reports, and bank statements, and corresponding forms for placing orders, booking reservations, and making transactions. Thousands of companies will use such documents to publish information about themselves and their services directly on the Web where they'll be available to anyone -- or any web-enabled application -- with the proper authorization. FedEx and UPS for example will likely offer shipping services, Citibank and Bank America payment services, and so forth. Customers and suppliers will put these services on their intranets and integrate them into their core business processes and systems. Businesses will build on each other's services to create innovative virtual companies, markets, and trading communities. This ability to rapidly experiment with new business concepts will spark an explosion of entrepreneurial activity rivaling that of the web itself.

GCB II

PL2

APRIL 8 (WED.)

09:45

~

10:30

Electronic Commerce in Europe: The SEMPER Project

Gerard Lacoste (IBM, France)

Security for electronic commerce is urgently required, but it must be built in an orderly and extendable way that provides for the security services needed today and in the future. The SEMPER project (Secure Electronic Marketplace for Europe), partially funded by the European Commission, aims to provide the first open and comprehensive set of security solutions for electronic commerce.

The presentation will review security requirements for the global marketplace, and describes the objectives of the project, its approach to security, its field trials and the lessons drawn, and its proposal to increase certainty in electronic commerce.

GCB II

PL3

APRIL 9 (THURS.)

09:00

~

09:45

Restructuring Financial Markets with Electronic Commerce

Andrew B. Whinston (University of Texas at Austin, USA)

This study focuses on the impact of electronic commerce on the financial system. The use of open electronic networks to deliver financial products and services does not imply a change in the basic objectives of the sector as a whole. The functions of the financial system will remain the same. The presentation will describe the model of a financial intermediary that matches trades in real-time and an implementation in Java. Experimental results will be presented to demonstrate the advantages of this new approach to financial markets as compared to more traditional clearing systems such as found at the New York Stock Exchange.

GCB II

PL4

APRIL 9 (THURS.)

09:45

~

10:30

Next Generation Electronic Marketing Environment: ICEC Perspective

Jae Kyu Lee (Korea Advanced Institute of Science and Technology, Korea)

ICEC and KAIST RCEC (Research Center for Electronic Commerce) are performing various research to establish a more intelligent next generation electronic marketing environment. The topics include the multiple perspective comparison shopping over multiple electronic shopping malls, intelligent agent based contract process and message standard, transformation of customer's requirement to product specification, intelligent call centers for customers services, adding learning capability to agents to reduce the communication effort without losing consistency, data mining for one-to-one marketing, business-to-business electonic marketing and purchasing architecture, integration with the workflow and corporate information systems, delivery contention and delivery point sharing system, and IC-card based Smart-SET protocol. The presentation explains the target of these projects and their progress, and will conclude with prospective changed distribution channel with those technologies.

GCB II